L&T Construction has opened its state-of-the-art, new-look, digitally transformed corporate museum at Manapakkamin, Chennai. Named HHL Centre, after L&T’s founding father Henning Holck-Larsen, the revamped museum is the best example of immersive storytelling using the latest digital technology and platforms by a conglomerate in India.
The uniquely shaped museum is spread over 12,000 square feet across three floors. It was originally built in 2004 to commemorate the 60th anniversary of L&T Construction and narrates the company’s outstanding history that now spans over eight decades.
In this state-of-the-art museum, L&T has showcased projects implemented by L&T Construction across the breadth of its activities by deploying multiple digital technologies and formats. The iPad-interactive mosaic/architectural LED video wall showcases the company’s 30 most iconic projects. A unique section called “L&T City” is a collection of miniature models of marquee projects undertaken by the company across the world and brought to life using interactive, 3D projection mapping technology. A timeline presents stories, milestones and significant events, decade-wise, on a 10 foot touch-interactive LED video wall. A telepresence robot bids farewell to visitors by recording a video or digitally written feedback from them.
L&T is an Indian multinational that offers technological, engineering, construction, manufacturing and financial services and has over $21 billion in revenues. It operates in over 30 countries worldwide.