ITI Limited, country’s first public sector undertaking (PSU) post-independence and premier telecom manufacturing company will launch an artificial intelligence (AI) and big data analytics‑driven pilot project aimed at reducing road accidents and improving enforcement efficiency in Uttar Pradesh. This AI project is in partnership with mLogica, a technology firm.
The project will focus on developing a scalable analytics foundation to support the collection and analysis of multi-source data, including but not limited to the following:
- Traffic flow data (speed, congestion levels, and vehicle density)
- Environmental data (weather conditions, time of day, and road conditions)
- Driver performance (violations and training background)
- Vehicle performance (registration and inspection data)
- Accident reports (causes, severity, and location patterns)
- Road infrastructure at point of accident (number of lanes, presence of shoulder, two-or-four-way intersection, traffic light, roundabout etc.)
ITI Limited had recommended the government of Uttar Pradesh to leverage AI technologies in conjunction with its complex event analytics platform to support a comprehensive root cause analysis of Uttar Pradesh’s road accidents.
Expected outcomes of this project include:
- Identification of the true causes of accidents and fatalities
- Black spots, high-risk areas that require preventative strategies
- Conditions that increase the likelihood of severe accidents and fatalities
- Real-time risk prediction and accident prevention strategies
- Data-driven recommendations for policy enhancements and infrastructure improvements
- A virtual environment to simulate the results of various preventative models together with their costs to assist decision making
- A real-time monitoring environment to assess the progress towards identified goals
- Improved public safety through targeted interventions
The Union Ministry of Road Transport and Highways (MoRTH) had given go ahead on this initiative, which will be implemented by ITI Limited in partnership with mLogica. ITI limited along with mLogica team have been authorised to begin work immediately in coordination with Uttar Pradesh Government. The six‑week prototype phase will consolidate accident records, weather data, vehicle telematics, driver histories and roadway details to develop AI models capable of predicting accident black spots, identifying root causes and generating real‑time policy dashboards.
Following the successful trial, the AI system will be introduced across core transport functions including faceless licensing and permits, revenue collection, e‑challan operations, modernised enforcement and the Vahan Sarathi registries.
Speaking on this occasion, Mr Rajesh Rai, chairman and managing director, ITI Limited said, “We are very excited to enter this new area of AI driven traffic management and are very humbled that Uttar Pradesh government has chosen our model for its traffic management as a test case. With immense pride, I would like to state that ITI Limited is now seen as a reliable partner by the state governments across India to provide the whole spectrum of information and communications technology services to strengthen their e-governance initiatives.”
Mr Rajesh Rai added, “We hope this AI project will go a long way in ensuring smooth traffic management and in prevention of any mishaps. Our team’s robust, AI-driven analytics and data foundation is aimed at significantly reducing road accident fatalities across the state and I hope this model becomes a benchmark.”
ITI Limited has amassed rich experience in helping state governments in their e-governance initiatives, and is currently executing Aaple Sarkar Seva Kendra project in Gram Panchayats (ASSK-GP) of Maharashtra state. ITI Limited recently won CCTV surveillance and geographic information system (GIS) based land intelligence management system contracts worth around Rs 880 million in the states of Odisha and Chhattisgarh.