Tiger Global-backed Warehouse automation firm GreyOrange raises $110 million

Grey Orange Private Limited, which operates the warehouse robotics and automation company Grey Orange, has raised $110 million (about Rs 8.52 billion) from US-based investment firm Mithril Capital Management, as well as separate financing from BlackRock-managed funds and accounts. Grey Orange intends to use the growth capital to accelerate the start-up’s technology, continue its global expansion and promote the adoption of its proprietary fulfilment platform in warehouses, distribution centres and retail locations. It will also use a portion of the debt financing granted by funds and accounts managed by BlackRock to invest in increasing its personnel in key areas such as customer success, sales, marketing, product development and engineering.

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