Cerebra Green has been successful in recovering 10 metric tonnes of e-waste during the India Clean-up Week, organised across seven cities during October 13-19, 2018. The e-waste drive was conducted by Cerebra Green in association with the Manufacturers Association of Information and Technology, the Ministry of Electronics and Information Technology, the Ministry of Environment, Forest and Climate Change, and Digital India. It was aimed at spreading awareness about the proper and safe disposal of e-waste.
The devices donated during the drive mostly included printers, monitors, old mobile phones, cables, television sets, refrigerators and laptops. City-wise, around 5 tonnes of e-waste was recovered from Bengaluru, 2 tonnes from Delhi and 1 tonne each from Mumbai, Pune, Chennai and Hyderabad. The e-waste recovered through the India Clean-up Week will be treated using proper disposal practices at Cerebra Green’s recycling facility at Narasapura in Kolar district, Karnataka.
In each of the cities, Cerebra Green engaged with municipalities, colleges, schools, corporates, resident welfare associations, electronic shops, IT parks, etc. in order to execute the clean-up drive. Residential areas, schools and colleges displayed the maximum level of interest and participation in the drive. The clean-up drive also saw the participation of corporates such as Asian Paints and Reliance Infrastructure.