MoR launches initiatives to increase non-fare revenue and promote ease of ticketing

The MoR has recently inaugurated several policy initiatives to augment non-fare revenue collections and promote the ease of ticketing through digital transactions. These initiatives include the launch of the Non-Fare Revenue Policy; Out of Home Advertising Policy; Train Branding Policy; Content on Demand and Rail Radio Policy; ATM Policy; and other initiatives promoting ease of ticketing through digital transactions. The policies have been based on industry feedback which includes maintaining long-term contracts of around 10 years; a single point of contact with the non-fare revenue directorate; credible partners; an effective technical and financial capability model; a transparent e-auction process; and better media planning for railway assets allowing zone/train/station-wise packages. With the aim of ensuring ease of ticketing, the ministry launched the IRCTC Connect App while offering additional payment options on the utsonmobile app. More wallets like SBI Buddy are likely to be integrated in the future.