Xiaomi leads $25 million investment in Hungama Digital, its first in India

China-based handset vendor Xiaomi has led an investment round of $25 million in Hungama Digital Media Entertainment, Mumbai-based aggregator and publisher of online entertainment content, along with Hungama’s existing investors. As per the deal, Xiaomi will pick up a minor stake in the company and will also integrate Hungama’s video on demand service with the Mi platform available on smartphones and televisions. After the integration, the platform will have some free and some paid content that will be part of the monetisation strategy.

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